“The future’s in the air
I can feel it everywhere
Blowing with the wind of change”
When legendary band Scorpions released “Wind of Change” in 1991, a lot of people agreed on the fact that it was a good song but so few could guess that it would be –wait for it- legendary.
In 1991 we didn’t have social media. Or internet. Or even mobile phones. We were not “connected” and “digitally evolved”. But we had one thing: Games.
The legendary Atari
Sometimes Games appeared in the shape of a black box called as Atari, sometimes a small light grey box called as “Gameboy”, before that we had “Gamewatch” and even we had “Game”- “Watch”.
And last but not least, as you can guess, arcade stores.
A lot of people agreed on the fact that it was a good way to spend time but so few could guess that it will be,…legendary.
The games were not impressive if you compare them with today games but those small games were achieving a huge mission: Making youngsters social.
We were socializing through these small games. We were making tournaments, sharing our games, playing together. It was the first glimpse of what social media will be.
Then when the internet era started, those small games were suppressed by massive MMO games and PS, Xbox consoles and you know the rest.
“Gamers” were a niche group, mainly focusing on games with high graphics and deep stories.
But suddenly something unexpected happened. With the invention of “App Store” and with the rise of Facebook, games became more and more reachable and easy to play. Your 64 years old mom started one day cultivate carrots and the other day she crush candies.
Thanks to the rise of mobile, smart phones and tablets; age barrier collapsed, easy-to-play games became a new way of spending quality time. And more than just spending time, it started a social hype. We were sending lives to each other or asking money for the cows. Games were once again socializing people. But this time not only for the youngsters, but for everybody.
“Games will become a new communication medium after video to connect physical and virtual realities in the mixed-reality world.”
Is this absurd?
What if I told you 10 years ago that you will be communicating without talking, not even typing but only sending some static or looped moving images?
Or that you will share your feelings to thousands of people that you actually don’t know with small illustrated sad and crying faces?
Sounds familiar?
We believed in this future and we knew that communication means talking, talking means offering, offering means advertising, advertising means marketing.
And this means business. Serious business.
Now everyone is excited about the Facebook Messenger & King game.
Having a game inside message chat screen is getting serious than ever and people are looking for some ways to do it.
So, let the games begin!